Tommy Hilfiger x F1 The Movie

Tommy not only sponsored the fictional racing team from the movie, APXGP, but they also created the capsule collection worn throughout the film. The pinnacle in race-core, the collection needed a promo that was worthy of the movie itself.

So we flew out to Jo’burg and faked race day to shoot Damson Idris walking the paddock like any racing driver would do throughout the F1 calendar. A huge production. A mega team. And an absolutely stunning piece of cinematic advertising.

We walked away with an epic hero campaign film, beautiful campaign photography and a 3D Anamorphic that stopped traffic in Piccadilly Circus.