UEFA came to us with a challenge: Connect the UCL to music for a younger audience.

Off Pitch: The UCL With A Beat

We created the world’s first football and music show. A panel show hosted by some of the biggest rising voices in the industry: Culture Cams, Stuntpegg (Nieve) and Formz that previewed every round of the tournament. Our house band, Out & Band performed rap and grime hits from the last few years alongside match footage from this year’s UCL season.

With special guests, including Aitch, Onana, Iwobi and even the UCL trophy itself, the show became a stage for footballers with a musical flair to perform their music.

But crucially, it allowed UEFA to appeal to a younger audience through music.