Nike’s Bra By…
Why aren’t sports bras as coveted as sneakers? They’re so much cooler because they literally make sport possible when you’ve got boobs. They’re the boss of the kit bag, yet a lot of women don’t even wear one. We decided to launch a digital zine that’s guest edited by a different Nike Athlete each season. We get into their head and craft an issue’s worth of content around their attitude to sports bras.
Our Guest Editors
We’ve worked with some mad Athletes for Bra By, from Dina Asher-Smith to Adwoa Aboah, Trina Nicole and now Michaela de-Prince. Each time Bra By changes to adapt to the personality and style of our editor. We say it’s a chameleon and we get excited about building a brand new issue each time, one that’s themed around an important issue for our editor, e.g:
Bra By Dina: The Shame-Free Issue
Bra By Trina: The Support Your Girls Issue
Bra By Michela: The Free To Change Issue
